At The Floe, we believe a football shirt is more than just sportswear — it's a time machine.
It brings you back to legendary goals, unforgettable matches, and childhood heroes.
It’s emotion you can wear.

The Floe was born from a deep love for the game.
Not just the 90 minutes on the pitch, but the culture, the nostalgia, and the connection between fans across the world.

We started with a mission:
To give fans a place to rediscover the soul of football — one shirt at a time.

What We Offer

Our collection brings together everything we love about football culture:

• Timeless retro designs
• Fan-made creations full of personality
• Modern classics that define today’s game

Each shirt is handpicked because it tells a story — not just because it looks good.
It’s not about having the most shirts. It’s about having the right ones.

What We Believe

At The Floe, we believe in:

• Passion. For football, for its history, for what it means to people.
• Identity. Because a shirt says who you are and what you stand for.
• Emotion. The feeling that never fades — from the first kick to the final whistle.

We’re here for the fans who feel the game, not just watch it.

Join the The Floe Journey

The Floe is more than a shop.
It’s a tribute to football’s legacy, creativity and emotion.

Thanks for being part of it.
Explore. Remember. Represent.